How world-class operators gain valuable insights from Net Promoter Score surveys.
An interview with Andy Bull, Part 2.
In this episode of Multi-Site Masters, I’ll be talking again to Andy Bull, a marketing executive with over 30 years’ experience in the marketing discipline, initially in FMCG roles, before moving on to developing and implementing marketing and sales initiatives across the leisure and hospitality sectors.
In this second part of our interview, we explore the Net Promoter Score (NPS) system, used to measure brand and product loyalty across many industries. Andy shares his views on why this measurement system is so incredibly valuable to operators and he offers some best practice tips to get the most out of the insights that the NPS data provides.
Guest: Andy Bull, Founder of Salient Marketing and Co-Founder of Mastering Multi-Units | @MMU_Global | Andy’s LinkedIn Profile
Contact Andy: andy.bull@salient-marketing.com
Host: Lee Sheldon, Co-Founder of Mastering Multi-Units | @sheldious | Lee’s LinkedIn Profile
Contact Lee and his team: contactus@masteringmultiunits.com | @MMU_Global
Listen to the episode here:
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